Do you ever get upset about the excess of marketing targeted at your children? How about the sexualization of children’s toys and ads? Even without TV, it is hard to miss the barrage of ads, “licensed characters” and sleazy or violent toys. We see it everywhere: in children’s magazines, in the grocery stores, and even (or so I have been told) in the public schools.
Some people don’t seem to mind, and that is OK. But if you are a parent who feels manipulated, angry and frustrated by every trip to the supermarket, toy store, or even book store, then head on over to Parents For Ethical Marketing and meet Lisa Ray, a mom who is not just complaining, but is actually trying to DO something about it!
Now a year later, she is taking her website one step farther. Lisa is creating a non-profit organization to help her take real action to curb unethical children’s marketing. Her plans include educating the public via free workshops for parent groups, newsletters and her blog, Corporate Babysitter. She also hopes to influence legislation and encourage parents to write to corporations about marketing policies that displease them.
It is so easy to sit back and complain about what displeases us, but very few people have the energy or drive to actually try and do something about it. Thank you for taking this cause and running with it Lisa. I applaud you!