Fighting Unethical Children’s Advertising

By , October 22, 2008 3:17 pm

Do you ever get upset about the excess of marketing targeted at your children?  How about the sexualization of children’s toys and ads?  Even without TV, it is hard to miss the barrage of ads, “licensed characters” and sleazy or violent toys.  We see it everywhere: in children’s magazines, in the grocery stores, and even (or so I have been told) in the public schools.

Some people don’t seem to mind, and that is OK.  But if you are a parent who feels manipulated, angry and frustrated by every trip to the supermarket, toy store, or even book store, then head on over to Parents For Ethical Marketing and meet Lisa Ray, a mom who is not just complaining, but is actually trying to DO something about it!

Lisa started her website and blog in 2007.  Via her blog that began as a simple creative outlet, Lisa discovered her true passion: fighting corporate marketing targeted at children.

Now a year later, she is taking her website one step farther.  Lisa is creating a non-profit organization to help her take real action to curb unethical children’s marketing.  Her plans include educating the public via free workshops for parent groups, newsletters and her blog, Corporate Babysitter.  She also hopes to influence legislation and encourage parents to write to corporations about marketing policies that displease them.

Lisa’s goal is to raise $10,000 by Thanksgiving.  Read more here.  If you like what you read, then you can make a donation to her cause via the Parents for Ethical Marketing page at

It is so easy to sit back and complain about what displeases us, but very few people have the energy or drive to actually try and do something about it.  Thank you for taking this cause and running with it Lisa.  I applaud you!

(Thanks to and photographer Anita Patterson Peppers for this lovely photo.)

3 Responses to “Fighting Unethical Children’s Advertising”

  1. The Mommy says:

    This is something I’ve been thinking a lot about lately. We don’t have television, thankfully so I don’t get all of those commercials bombarding my children day after day here. However, the other day I went to Walmart to get a new bra for my 12 year old…and they’re ALL padded! What is that all about? It is extremely frustrating to not be able to get decent, modest clothing for young girls anymore.

    The Mommys last blog post..Blog Giveaway – Karma Box Designs

  2. Jenny says:

    I am headed over to PFEM now. Like the previous commenter, I feel pretty good about my ability to shield CJ from a lot of the marketing by restricting her TV to just DVDs. However, the sexualization of toys and ads are hard to escape, and this troubles me far more than anything else. Thanks for the informative, “get-moving!” post.

    Jennys last blog post..A Week at Home

  3. KateinNJ says:

    We have a tv, need I say more? It is awful how much “cr*p” is aimed at young children. Going to the stores poses an even bigger risk. Yikes. I have the same complaint about bras for us “big girls”..I don’t need them any bigger thank you!
    I’m heading over too.Thanks

    KateinNJs last blog post..Happy Birthday Teddy!!

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