
True Confession: My 9 year-old daughter is the only girl on her AYSO soccer team without cleats.
She wants cleats because every other girl on her team has them. In fact, nearly every other girl on her team shows up with a full duffel back of gear. My daughter arrives clad in sneakers and shin guards, carrying only a water bottle.
Even the coach seemed surprised when she said on the phone before the first practice “make sure she brings her cleats” and I asked if sneakers were OK. (Yes, they were.)
We can afford cleats, but I won’t buy them. I told my daughter that if she loves, loves, LOVES soccer this season and really, really, REALLY wants to play again next year, that I will get her cleats then, if she still wants them.
She seems resigned to that, but now I am the one obsessing about cleats. Last Saturday at the soccer field I took an informal visual survey and I would say that pretty much ALL the kids over 7 had them. I also saw quite a few of the younger ones with them too, even a few 5 year-olds.
Is it just me, or is this odd? They all have snazzy uniforms (cute though) and every child gets a personalized trophy at the end, whether they won or not, whether they even showed up or not. That’s all included in the price to sign up. I’ll save my thoughts on that for another post one day. Let’s focus here on “sports gear.”
This is not the World Cup. It’s not even school team sports. These are young children running around a soccer field every Saturday having fun (hopefully). Why on earth would a 9 year-old or younger, casual player need cleats?
Am I observing the success of sports gear marketing? Is it just another example of our modern consumer culture and “the need to have?“ Perhaps cleats are more important to a 9 year-old’s soccer career than I can possibly fathom as a non-jock? Will my daughter be warped for life because her crazy Mom wouldn’t let her have any at age 9? These are the questions I currently ponder throughout my day.
For now however, until I see true commitment to the sport, she’ll be in sneakers. (But…see follow up below)
NOTE: Please read the comments for some more knowledgeable explanations about the value of cleats! Thank you!!!
FOLLOW-UP:
Thanks so much for all the great information! It’s unanimous! I am glad to see that this is NOT a case of marketing excess and we are off to find some cleats before the next game. My daughter will be pleased.
Plus, next season I think I’ll be setting up a cleat exchange table at the start of the season. Kids grow so fast that I am sure there are families buying new cleats every year, especially without siblings as a source of hand-me-downs. What a waste of money and perfectly good cleats that someone else could use!