Posts tagged: commercialism

Merry Christmas

By Mom Unplugged, November 5, 2007 10:17 pm
This entry is part 1 of 21 in the series Unplug Your Holidays

Now that Halloween is behind us, do you know what holiday comes next? What’s that? “Thanksgiving” you say? Wrong…Christmas is next! At least it is in the eyes of the advertisers, the stores and the catalogs.

My Friday trip to Walmart to buy my daughter’s new fish was my wake up call that the next holiday is actually Christmas. Two days after Halloween, Halloween was GONE. The little that remained was relegated to three small shelves containing a few squashed nylon Jack O’Lanterns, several flimsy costumes too ugly to have made it into a shopping cart, and a few dozen bags of cheap, tasteless candy that is now even cheaper (and which will certainly be even more tasteless by next Halloween).

Halloween has disappeared, and in its place there are plastic Santas, jolly singing snowmen, giant inflatable snow globes, and animated wire reindeer made of Christmas tree lights. The toy department is bustling with extra employees stocking the already full shelves with even more cheap plastic Chinese toys. Everything there talks, rumbles, roars, or at least flashes multicolored lights.

To me, there are few things more depressing that the annual Christmas propaganda that seems to begin earlier and earlier all the time. Why don’t they just leave the decorations and Christmas carols up and going all year long? That would surely save some money and maximize profits too.

By now, you might have detected an ever so slightly cynical tone to my thoughts on Christmas. Yes, as you may have guessed, every year I struggle with Christmas and how to make it something other than a shopping and accumulation fiesta. As my children grow older, it is becoming more and more troubling to me.

If it were just me, I would prefer to simply skip Christmas altogether. How’s that for being a complete Scrooge? “Scrooge Unplugged.”

But it is not just me in the world, so I can’t merely stick my head in the sand. I have three children who want to (and should) “do” Christmas. So this year, I am determined to continue my progress toward a simpler, more meaningful Christmas.

With that depressing little intro, I announce a new series at Unplug Your Kids entitled “Christmas Unplugged.” By Christmas, I also mean Hanukkah or Kwanzaa, or whatever your personal over the top, year end festival of light might be.

So…if you are interested…stay tuned for my thoughts, and hopefully practical ideas, for unplugging your holidays.

Thanks to morguefile.com and photographer Clara Natoli for this photo.

Toy Shopping and the "Need to Have"

By Mom Unplugged, October 29, 2007 9:54 pm

One of the things that bothers me about shopping for toys is that “need to have” feeling. It seems that there are two ends of the “need to have” spectrum.

One end is the commercial, media and advertising-driven branding that occurs, where children “need to have” the latest Tickle Me Elmo, or Bratz doll. As an unplugged household, my children are not subjected to the same barrage of ads so this is not such a problem. They do pick up some information on the playground at school (even at their small Montessori school). They know who Sponge Bob and the Disney Princesses are, but they really don’t know much about all the character toys out there.

Even if we venture to the toy aisle of Walmart or Kmart (unfortunately our only two local “toy store” options), they are interested in looking, and sometimes express interest, but don’t “need to have” those popular toys. They love inspecting toy catalogs that come in the mail and often see something in there that they “need,” especially my son (age 5) and especially if it involves a weapon (I feel another post coming on about that subject!). But they are blissfully unaware of what is truly popular.

The other end of the spectrum of “toy need” is that of the “natural” toys, Waldorf-inspired toys, or Montessori-inspired toys. I believe that this “need” is driven more by parents than children. Many parents, myself included, want to supply their child with good quality, non-toxic (hopefully), long-lasting, educational toys. We “unplugged parents” don’t believe in the huge wave of new electronic toys marketed as being educational. We believe in simple, classic toys without noises or flashing lights. Toys such as blocks, playsilks, simple wooden vehicles or dolls for example, are what we choose to buy for our children.

As a member of this second group, I love all those “Unplugged Toy Stores” that I link to in my left sidebar. The truth is however, that these toys are expensive for what they are, and the toys are often imported from Europe (which of course leaves a larger carbon footprint). Amanda of The Rowdy Pea recently wrote a wonderful post with some suggestions for making many of these toys yourself.

- Fun! (“Unplugged Project” anyone?)
- Inexpensive, or even free in some cases.
- And quality you can trust because you made it yourself!

I guess I’ll still seek out those websites, and buy those toys, but if I can make it easily myself, then I should really try to do that and feel a lot better about the whole “unplugged toy” shopping process! Thanks Amanda!

A few interesting toymaking links:

MotheringDotCommune-Toys and Dolls Page (discussion forum of Mothering.com) - interesting posts and suggestions for making your own Waldorf dolls and toys.

PlaystandPlans.com
- plans for making your own playstands - $17.99 (but honestly, as Amanda points out, playstands seem pretty simple and a semi-decent handy-person should probably be able to figure it out.

(*Great blog!*) Echoes of a Dream - Basic instructions for making a Waldorf doll, her hanging fairies are lovely too!

Waldorf Doll photo from Wikimedia Commons, photographer Sebastian Sprenger, click here for full license information.

More Food for Thought

By Mom Unplugged, August 13, 2007 11:00 am

This is old news now (about one week old) but I MUST blog about it. A study by Dr. Thomas Robinson, the director of the Center for Healthy Weight at Packard Children’s Hospital and associate professor of pediatrics and of medicine at Stanford University School of Medicine has found that children ages 3 to 5 tend to prefer the taste of food that comes in a McDonald’s wrapper over identical food which does not.

Dr. Robinson’s research team gave 63 children, ages 3 to 5, the following foods: chicken nuggets, a hamburger, french fries (all from McDonald’s) as well as baby carrots and milk (from the grocery store). Each child received two portions of each food. One portion was wrapped in a McDonald’s wrapper or bag, the other was in a plain wrapper. The children overwhelmingly preferred the food in the McDonald’s wrapper over the identical food in the plain wrapper.

Dr. Robinson says:

“Kids don’t just ask for food from McDonald’s, they actually believe that the chicken nugget they think is from McDonald’s tastes better than an identical, unbranded nugget.”

Other interesting (and frightening) findings of the study are the following facts about the children:

- One third of the children ate at McDonald’s more than once a week.

- More than three-quarters had McDonald’s toys at home

- They had an average of 2.4 televisions in their homes

- More than one-half the children had a TV in their rooms! (Wow! These kids are only 3 to 5 years-old!!!)

Discussing his findings, which seem to link TV-viewing with a preference for McDonald’s, Dr. Robinson said:

“We found that kids with more TVs in their homes and those who eat at McDonald’s more frequently were even more likely to prefer the food in the McDonald’s wrapper. This is a company that knows what they’re doing. Nobody else spends as much to advertise their fast-food products to children.”

This frightening placebo effect of food preference in children seems to me to be yet another argument in favor of placing some sort of limit on food marketing to kids. If you want to read a bit more about about recent efforts to put limits on food ads targeted to kids, please read my June 25th post Food Marketing to Kids.

So, in case anyone still had a doubt, kids as young as ages 3 to 5 can be successfully “branded” by large corporations spending billions on TV advertising targeted at young viewers.

OK. On a lighter note, I think I’d better stock up on McDonald’s wrappers for a proper presentation of my A-list brussels sprouts to my children. “Hey kids, did you know McDonald’s now serves brussels sprouts? Yum!!!!!”

The study:
Effects of Fast Food Branding on Young Children’s Taste Preferences appearing in the Archives of Pediatric & Adolescent Medecine, Vol. 161 No. 8, August 2007

(You can read an article about the study at the Washington Post online: Foods Taste Better With McDonald’s Logo, Kids Say.)

Thanks to morguefile.com and photographer spress for the “Good Food” photo.

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