My 13 year old daughter is not a “girly-girl.” She does not like pink. She does not like purple. She does not like sparkles. She even complains that the little cap sleeves on “girls’ shirts” are not as comfy as the “normal” sleeves on boys’ clothes. My daughter reads a lot, runs cross-country, and is determined to get her private pilot’s license on her 17th birthday. She is the perfect customer for Girls Will Be, a store for “girl clothes without the girly.”
Here you can find unique shirts in sizes 4 through 12 with positive messages. No “Princess” or “Spoiled Brat.” No images of boy pop bands, Angry Birds, or teenage TV “role model” actresses. There is also a noticeable lack of glitter, sparkle, ruffles, and spandex.
My daughter chose an airplane shirt (the plane image is actually a flock of birds) and a bold but cute dog shirt. We have a “Bold Daring Fearless Adventurous” tee on pre-order!
If you visit, be sure to read the “About” page. The store was recently founded by two sister moms (of “non-girly” girls) and their artistic brother who designs the shirts himself. They write: “We hope Girls Will Be helps empower young girls to be themselves and never feel like they need to conform to the increasingly narrow definition of “girl” reflected in far too many of the clothes (and other products) marketed to them.”
I also like that this cool family maintains a blog where they showcase clothing and accessories from other stores that meet their non-girly standards.
Fortunately for the Girls Will Be team, demand is high for their products (which are all made in the United States) and you might have to pre-order and wait a bit to get the shirt you want. The wait is worth it though since the quality and comfort-level are excellent and, most importantly, my daughter loves her unique shirts and wears them often.
There is nothing wrong with being feminine, but it is important that girls have a clothing choice. My daughter and I wish the Girls Will Be team lots of success in their very worthy enterprise!